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Designing Member Outreach for Continuity

The questions a carrier and an outreach partner should settle before a program begins.

Sep 21, 20262 min read

Acquisition, onboarding, renewal outreach, and retention each serve a different purpose. A member should still experience a clear and consistent relationship across them.

Start with the purpose of the contact

Define what the outreach should help a member understand or do. A welcome call, a renewal reminder, and a survey need different questions and different next steps.

Clearview’s published partnership services include member onboarding, enrollment support, welcome calls, surveys, follow-up, and Medicaid support. The right mix depends on the program.

Agree on the operating details

Before work begins, agree on the audience, approved communications, contact requirements, escalation process, and reporting. Confirm what is available today and what would need to be built.

These are practical questions for a partnership discussion, not assumptions to make from a website.

Keep the member’s next step clear

A Medicaid renewal question may need an answer from a state agency. A coverage question may need the plan’s service team. The outreach should make that distinction clear.

Measure whether people receive useful information and reach the right next step, alongside the program’s agreed business measures.

Let technology support the work

Tools can make information easier to find and help teams maintain a consistent process. People remain responsible for the conversation and the decisions within their role.

The Claire page shows an illustrative conversation about the role of technology, without presenting it as a licensed advisor.

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